As per TRAI’s
recent update, all Principal Entities
(PEs) are required to declare and
register the consents of their customers on the DLT portal of Telecom
Service Providers (TSPs) with
whom the PE is registered.
In Post Consent Template registration, the Principal Entities are required to
upload the customer consent data on the TSPs’
DLT System.
The need for Consent
Registration
This update is important for sending Service Explicit Messages to Customers.
In the absence of the customer consent data in the TSPs’ DLT System, the PEs
shall not be able to send consent-based Promotional
and Service Explicit Messages to their Subscribers/Customers, who have
blocked their related preference on DND
(Do Not Disturb).
Step 1: Consent Template Registration
As per the recent update of DLT Implementation, you have to initiate the process of Consent Template Registration and
ensure that consent templates are registered on your preferred operator DLT Portal as soon as possible.
Here's an Example of How
to Register?
- Login
to your Operator Portal that may be Jio/BSNL/Vodafone-Idea/Airtel
etc.
- Navigate
to the Consent template Registration and Add a new one with the following
details:
· Template Name: Customer Permission
· Brand Name: Name of the Brand
· Template Consent: Dear Customer, thanks for visiting {Name of
the Brand}. We would like to stay in touch with you about our new launches and
promotions. To receive our exciting offers and updates by Call/SMS, please
submit your consent.
·
Save, submit and
ensure the approval by the operator.
Note:
·
The Template
Consent should not contain any variables.
·
Brand/PE/Trade/Legal Name must be captured clearly in the consent template
Step 2: Consent Data Upload
As per the latest update of TRAI, the uploading of
consent that you receive from your clients is now mandatory for sending Promotional and Service Explicit Messages.
Operators like Jio/BSNL/Vodafone-Idea/Airtel
etc have opened a gateway for uploading the consent data.
Note:
·
You have to
upload the consent numbers for which you have the active consent within 6
months.
·
Charges for the
Bulk Consent Upload:
We would like to inform you
that TSP’s will be charging the PEs as per the following slabs for the Bulk Consent upload
|
SR No |
|
|
|
1) |
Up to 10,000 |
5,000 |
|
2) |
10,001 to 1,00,000 |
10,000 |
|
3) |
1,00,001 – 3,00,000 |
15,000 |
|
4) |
3,00,001 – 5,00,000 |
20,000 |
Kindly go through the Terms and Conditions for the payments on the respective
portal.
We urge you to take cognizance and do the needful
activities at your end so that you do not face challenges while sending
commercial communication to your customers once Consent Scrubbing is live.
Please feel free to reach out to Smart 5
SMS, If you have any queries related to this matter. Discuss
with our respective Team Members by Call/Whatsapp at +91 9776353638 or write us at smssmart5@gmail.com.
What will happen when the consent scrubbing goes live?
When
the Consent Scrubbing Goes Live, Your
Promotional and Service Explicit Messages
will deliver only to the customers for whom you have already uploaded the consent
and it has been approved by the Operators like Jio/BSNL/Vodafone-Idea/Airtel.
For Example, if you are trying to send Promotional or Service Explicit Messages
to a Customer’s Mobile Number, who registered on your platform one day before, then
you can’t able to send. For this, you have to upload the consent details, get
the approval for the consent, which will take around 15 days, and then will be
able to send messages to them.
Also,
you will not be able to send messages to customers whose consent is recorded on
your systems but not uploaded on the DLT portals.
What
changes can I expect from the new consent scrubbing?
The new consent scrubbing is going live from 1st September 2021, the only difference is that if a mobile number is registered as DND and you have not uploaded the consent for that number, then the messages will not be delivered to that number.
These messages will fail with the error “PRFT-NT-MTCH”.
Blog Source: https://smart5sms.in/blogs/ation-consent-data-upload
Jio DLT Content
Template Registration Process
You must have to register your business first with Jio DLT to register your SMS content templates.
First Sign in to Jio DLT Portal here https://trueconnect.jio.com/#/ as Enterprise.
Then click on Template >> Content Template Registration option from drop down.
Jio DLT Template Registration Menu
Then you will get add
new content template screen.
Jio DLT New Content
Template Approval
Example:
Dear {#var#}, Your OTP is {#var#}, Team {#var#}.
Then click on Submit
Button.
There are 4 types of Routes
in Bulk SMS Service
for DLT
1) Transactional SMS– It
is a type of message in which an OTP is sent to the Registered Customers to complete
any Banking Transactions will be considered as Transactional Bulk SMS.
Example: – Dear Customer, {#var#} is the OTP for the Transaction of INR {#var#}.
2) Service
Implicit SMS – Any message that is arising out of the customer’s
actions or existing relationships with the enterprise that is not promotional
will be considered as a Service implicit message.
3) Service
Explicit SMS – This is the type of message, which requires explicit
consent from customers that have been verified directly by recipients in a
robust and verifiable manner and recovered by the consent registrar.
Example:
– Your Rs. {#var#} Exclusive Voucher is not used till yet!!
Redeem it on purchase of Rs. {#var#} at AJIO using Coupon Code {#var#} Valid
till {#var#}! T&C.
4) Promotional SMS
– It is a type of message with an intention to promote or sell a product,
goods, or service of any Business. Service content mixed with promotional
content is also treated as Promotional
Bulk SMS.
Example: – Dear User, Get up to {#var#} off on shopping of Rs. 1500/- and above. Hurry up! Offer valid for a limited time.
Note:
You can create any number of templates as per your need.
If you try to send an SMS which is not matching to template approved on the DLT portal so the operator will reject it and you will not get any refund for it.
This template system will be live from 8th March 2021. After that only approved templates will go through the DLT system. Jio/smart ping/Vodafone/Airtel DLT Template approval time is around 48 hours (Working Day Mon - Fri 9.30 AM - 6.30 PM). But due to the huge load, it may delay approval.
Contact Us
Today by Call/WhatsApp on +91 9776353638
or Email Us at smssmart5@gmail.com for DLT Registration.
Blog Source: https://smart5sms.in/blogs/
Benefits of Bulk SMS
Bulk SMS is of various types
such as Promotional SMS, Transactional SMS, OTP SMS, Voice SMS, etc. Promotional Messages are sent for promotion about college programs
to attract new students for admissions. Colleges use Promotional Bulk SMS Service to send messages about
admission dates, programs available, and course updates for students.
Transactional Bulk SMS use for sending general Messages related to Attendance, Library, Course Fee, Exam, Placement, Holiday, etc.
Sample
Bulk Messages
Below given some examples of Bulk
Messages and DLT Approval Bulk Messages help you to understand
the type and nature of Bulk SMS for Schools and Colleges.
Promotional
Messages
Sample
1:
Applications
are invited by ABC Engineering College, Mumbai for admission to B. Tech, M.
Tech Courses 2021 Academic session. Contact Mr. Ashis on 99########.
FOR DLT Approval
Applications
are invited by ABC Engineering College, Mumbai for admission to (#var#)Courses
2021 Academic session. Contact (#var#) on (#var#).
#var# or variable
means you can write up to 30 characters as per your requirement
Sample
2:
Admissions open for
MCA/MBA Programs with Placement Guarantee, and Internship. Call 86########. Institute
of Management and Technology, New Delhi.
FOR DLT approval
Admissions open for
(#var#) Programs with Placement Guarantee, and Internship. Call (#var#). Institute
of Management and Technology, New Delhi.
#var# or variable
means you can write up to 30 characters as per your requirement
Transactional
Messages
General
Messages
Sample
1:
Dear Student, you
are cordially invited to the Annual Function, which will be held on 20th
Dec at our College premises –Girls High School, Bhubaneswar
FOR DLT approval
Dear Student, you
are cordially invited to the Annual Function, which will be held on (#var#)at our
College premises –Girls High School, Bhubaneswar
#var# or variable
means you can write up to 30 characters as per your requirement
Sample
2:
Dear Parents, this
is to inform you all that your ward has been suspended from College for 20
days. So you all are requested to meet the Principal immediately. +2 Science
Junior College, Cuttack.
FOR DLT approval
Dear Parents, this
is to inform you all that your ward has been suspended from College for (#var#).
So you all are requested to meet the Principal immediately. +2 Science Junior
College, Cuttack.
#var# or variable
means you can write up to 30 characters as per your requirement
Attendance
Message
Sample
1:
Dear Parents, your
ward is absent Today without Prior Information. Business & Management
Institute, Bangalore.
FOR DLT approval
Dear Parents, your
ward is absent (#var#) without Prior Information. Business
& Management Institute, Bangalore.
#var# or variable
means you can write up to 30 characters as per your requirement
Transportation
Messages
Sample
1:
Dear Students, Due
to some official issue, our college buses will leave campus 1-hour delay. Institute
of Technology, Kolkata.
FOR DLT approval
Dear Students, Due
to some official issue, our college buses will leave campus (#var#) delay. Institute
of Technology, Kolkata.
#var# or variable means you can write up to 30 characters as per your requirement
Fee
Messages
Sample
1:
Dear Parents, Ward’s
fee Rs. 1000/- is due after many reminders. Please pay immediately to avoid
Late Fee Charges Rs. 150/-. – Institute of Medical Science, New Delhi.
FOR DLT approval
Dear Parents, Ward’s
fee (#var#) is due after many reminders. Please pay immediately to avoid Late
Fee Charges(#var#). – Institute of Medical Science, New Delhi.
#var# or variable
means you can write up to 30 characters as per your requirement
Test
& Exam Messages
Sample
1:
Dear Students, Please
collect your Admit Cards between 10th Feb to 16th Feb
from the Administrative Department from 11 AM to 2 PM. –St.Xavier’s
International School.
FOR DLT approval
Dear Students, Please
collect your Admit Cards in between (#var#) to (#var#) from the Administrative Department
from(#var#) to (#var#). –St.Xavier’s International School.
#var# or variable means you can write up to 30 characters as per your requirement
Holiday
Announcement
Sample
1:
Dear Students, The college will remain closed from25th Dec to 2nd Jan for New Year. –
Institute of Law, Rourkela.
FOR DLT approval
Dear Students, The college will remain closed from(#var#) to (#var#) for New Year. – Institute of
Law, Rourkela.
#var# or variable
means you can write up to 30 characters as per your requirement
Important!
The examples are given in samples for Bulk SMS Service and DLT approval Bulk SMS for Educational Institutions like Schools and Colleges are displayed for demonstration purposes. The #var# or variables of the examples will be changed according to the actual content at the time of Message Sending.
Request for a Demo to learn all about our DLT Platform and how it will help you for sending Bulk SMS.
Email Us smssmart5@gmail.com or Call Us at 9776353638 now to get your professional query solving by our experienced team.
Blog Source: https://smart5sms.in/blogs/
The only way to stand
out in the crowd is by doing something different or innovative that has the
potential to drive the audience. In Today’s Competitive World, top competition is
going on in Every Business.
Bulk SMS Marketing is a great idea that helps in Mobile Marketing. Through Bulk SMS Campaigns, we can reach a
large no of audiences easily. As people are too much attached with their Smart
Phones most of the time, so this is an opportunity for all Business Owners to get
more traffic.
Bulk
SMS Service is a quick, efficient, and cost-effective two-way
communication to grow your Business through SMS Marketing Campaigns. It helps business to
interact and engage with its new and existing customers by sending Promotional SMS, Transactional SMS, OTP SMS regarding
Product/Service information, Discount or Offers or Promotions, OTP, Informational
or Alerts Messages, Booking and Order Alerts, etc.
Steps to set up a
Campaign for your Business
Below given factors
keep in mind before going to set up a successful campaign for your Business.
· Know Your Audience:
First of all identify your audience among all customer groups
based on factors like Gender, Location, Age, and Past Purchases. According to
this information create messages that are relevant and grab customer attention.
For a positive response, your offering must have the right context and connect
with people.
· Short and Simple Message
As per TRAI Rule, an SMS allows 160 characters only. So, to make
an impression with a limited number of characters, you have to choose words and
language which is very important. Always write appropriate and to the point information
to make your offerings easily understood by customers.
· Personalize for a Better Experience
Personalization is a better advantage for any Marketing Campaign.
It is easy by inserting names and other recipient-specific details. Also, set
your Company Name as the sender so as to promote your Brand name and
image.
· Use CTA
Adding website URL or a CTA (Call to Action) button
in all SMS will drive action instantly so must use a CTA which lets the
recipients know the intent of the message
·
The Right Frequency
Keep
your communication fresh and engaging with customers with the right messages. Do SMS
campaigns Daily, Weekly, or Monthly.
· Customer Response
In a
Marketing Campaign Time is a key factor to choose the right time to send SMS.
Give customers enough time to get back to you. Schedule messages correctly so
that messages will deliver according to the given response time.
· Track and Optimise Your Campaign
Make
your campaign effective by checking periodically for better results. Track the campaign
metrics and keep eye on the customer response and ROI (Return on Investment). Send
SMS with various offers, mix up time and days and see how it works and which
give better results.
·
Relevant Keywords
Use relevant keywords in your Campaign and collect
customers who need the help of these keywords.
·
Organize Database
Sending messages to old customers can increase the cost
of your campaign. By regular checking of the database helps you to know which
numbers you cannot reach or which are not interested in your offerings. This
saves your both time and money in the long-run process.
Choose the Best Bulk SMS Service Provider in Bhubaneswar which can take your campaigns to the next level. Smart 5 SMS offers Bulk SMS Service that you can personalize according to scale and demographics. To know more call us at 9776353638.
Blog Source: https://smart5sms.in/blogs/





