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As per TRAI’s
recent update, all Principal Entities
(PEs) are required to declare and
register the consents of their customers on the DLT portal of Telecom
Service Providers (TSPs) with
whom the PE is registered.
In Post Consent Template registration, the Principal Entities are required to
upload the customer consent data on the TSPs’
DLT System.
The need for Consent
Registration
This update is important for sending Service Explicit Messages to Customers.
In the absence of the customer consent data in the TSPs’ DLT System, the PEs
shall not be able to send consent-based Promotional
and Service Explicit Messages to their Subscribers/Customers, who have
blocked their related preference on DND
(Do Not Disturb).
Step 1: Consent Template Registration
As per the recent update of DLT Implementation, you have to initiate the process of Consent Template Registration and
ensure that consent templates are registered on your preferred operator DLT Portal as soon as possible.
Here's an Example of How
to Register?
- Login
to your Operator Portal that may be Jio/BSNL/Vodafone-Idea/Airtel
etc.
- Navigate
to the Consent template Registration and Add a new one with the following
details:
· Template Name: Customer Permission
· Brand Name: Name of the Brand
· Template Consent: Dear Customer, thanks for visiting {Name of
the Brand}. We would like to stay in touch with you about our new launches and
promotions. To receive our exciting offers and updates by Call/SMS, please
submit your consent.
·
Save, submit and
ensure the approval by the operator.
Note:
·
The Template
Consent should not contain any variables.
·
Brand/PE/Trade/Legal Name must be captured clearly in the consent template
Step 2: Consent Data Upload
As per the latest update of TRAI, the uploading of
consent that you receive from your clients is now mandatory for sending Promotional and Service Explicit Messages.
Operators like Jio/BSNL/Vodafone-Idea/Airtel
etc have opened a gateway for uploading the consent data.
Note:
·
You have to
upload the consent numbers for which you have the active consent within 6
months.
·
Charges for the
Bulk Consent Upload:
We would like to inform you
that TSP’s will be charging the PEs as per the following slabs for the Bulk Consent upload
|
SR No |
|
|
|
1) |
Up to 10,000 |
5,000 |
|
2) |
10,001 to 1,00,000 |
10,000 |
|
3) |
1,00,001 – 3,00,000 |
15,000 |
|
4) |
3,00,001 – 5,00,000 |
20,000 |
Kindly go through the Terms and Conditions for the payments on the respective
portal.
We urge you to take cognizance and do the needful
activities at your end so that you do not face challenges while sending
commercial communication to your customers once Consent Scrubbing is live.
Please feel free to reach out to Smart 5
SMS, If you have any queries related to this matter. Discuss
with our respective Team Members by Call/Whatsapp at +91 9776353638 or write us at smssmart5@gmail.com.
What will happen when the consent scrubbing goes live?
When
the Consent Scrubbing Goes Live, Your
Promotional and Service Explicit Messages
will deliver only to the customers for whom you have already uploaded the consent
and it has been approved by the Operators like Jio/BSNL/Vodafone-Idea/Airtel.
For Example, if you are trying to send Promotional or Service Explicit Messages
to a Customer’s Mobile Number, who registered on your platform one day before, then
you can’t able to send. For this, you have to upload the consent details, get
the approval for the consent, which will take around 15 days, and then will be
able to send messages to them.
Also,
you will not be able to send messages to customers whose consent is recorded on
your systems but not uploaded on the DLT portals.
What
changes can I expect from the new consent scrubbing?
The new consent scrubbing is going live from 1st September 2021, the only difference is that if a mobile number is registered as DND and you have not uploaded the consent for that number, then the messages will not be delivered to that number.
These messages will fail with the error “PRFT-NT-MTCH”.
Blog Source: https://smart5sms.in/blogs/ation-consent-data-upload